Generation Max 3 Musketeers S’mores Brownie Bar

Generation Max is a new line of products by Mars just released this year to provide a healthier candy alternative to kids. “How healthy can candy be?” you wonder. It all comes down to portion control, fat/sugar percentages and added vitamins/minerals. For example, each Generation Max item has less than 150 calories and no trans fat. They also sport less than 35% of total calories from fat, 10% from saturated fat and 35% from sugar. These treats, which feature Mars candy names and items like M&Ms, Snickers and 3 Musketeers, are meant to be sold in vending machines in schools.
I’ve seen many candy bars in my day and the Generation Max 3 Musketeers S’mores Brownie Bar (try saying that three times fast) has the busiest packaging design I’ve seen yet. It’s a bright healthy yellow color with colored silhouettes of people running, jumping… being active and having fun. The 3 Musketeers logo takes second billing to the new “Generation MAX” logo that is the largest image on the whole bar. The catchphrase “Keeps you going!” is clearly written underneath, giving us the impression that this isn’t just good tasting candy, but fuel for our body and fun activities.